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When homebuyers rely on floor plans and static 3D renders, they often struggle to visualize living spaces. Mixed reality (MR) overcomes this by placing life-size property models into the user’s real environment. Obrive’s OBNEST platform offers immersive MR tours that help buyers explore every corner before construction begins.
With OBNEST, users don MR headsets or compatible mobile devices to walk through virtual rooms, adjust furniture layouts and test lighting at different times of day. Developers report a 40 percent reduction in site visits and a 25 percent acceleration in decision-making cycles. Buyers gain confidence by experiencing properties at scale and in context.
In one case study, a residential developer closed 30 percent more sales in the first month of launch by offering OBNEST tours at launch events. By bridging the gap between imagination and reality, MR is reshaping real estate marketing and sales.
Survey an OBNEST demo to see your properties come to life.