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Virtual reality (VR) and mixed reality (MR) both aim to enhance property visualization, but they differ in user experience and practical application. VR immerses users in fully digital environments, ideal for remote tours via headsets. MR blends digital models with the physical world, enabling life-size property overlays.
VR pros include easy remote access and emotional engagement; cons involve isolation from real surroundings and heavy hardware. MR pros include spatial context, interactive elements and accurate scale; cons involve higher development complexity and current headset adoption rates.
Obrive’s OBNEST leverages MR to deliver interactive property experiences. Buyers can walk through unbuilt properties in situ, interact with virtual furnishings and experience real-world lighting. For high-value real estate markets, MR’s immersive realism outweighs VR’s novelty, leading to faster sales and higher buyer confidence.
Compare VR and MR solutions with our expert team to determine the best fit for your project.