Automotive Industry Solutions

개요

Redefine vehicle showrooms and discovery with immersive technology.

Automotive buying deserves more than brochures and spec sheets. We provide a next-generation MR/VR virtual showroom platform that transforms the way customers explore, customize, and purchase vehicles.

Box check icon

Immersive 3D Exploration

Walk around life-sized cars, step inside, and experience interiors in detail.

Box check icon

Personalized Customization

Instantly change trims, colors, wheels, and features to design your ideal configurations.

Box check icon

AR Visualization at Home

Place items in your driveway, garage, or street for a realistic ownership preview.

Box check icon

Smarter Decisions

Compare models side by side and explore upgrades with full clarity.

Box check icon

Convenient Access Anywhere

Experience the catalog from home, mobile, VR headsets, or physical digital kiosks.

워크플로우 단계

Step 1: Enter Virtual Showroom
Step 2: Explore Vehicles in 3D
Step 3: Customize Instantly
Step 4: Visualize in Your World
Step 5: Compare & Decide
Step 6: Analytics & Insights

자세한 내용

Key Applications
Core Capabilities
오브라이브를 선택하는 이유
단계 01

1. Enter Virtual Showroom

Obmove How It Works - Step 1

From home, mobile, VR headset, or digital kiosk—customers instantly step into a life-sized 3D showroom.

단계 02

2. Explore in 3D

Obmove How It Works - Step 2

Walk around models, examine details from every angle—as if the product were physically there.

단계 03

3. Customize Instantly

Obmove How It Works - Step 3

Change trims, colors, and accessories in real time. Every choice updates the model instantly.

단계 04

4. Visualize in Your World

Obmove How It Works - Step 4

Use AR mode to place the object in your environment—helping buyers imagine ownership.

단계 05

5. Compare & Decide

Obmove How It Works - Step 5

Switch between models, view features side by side, and explore upgrades to make an informed choice.

단계 06

6. Analytics & Insights

Obmove How It Works - Step 6

Track which models customers explore most. Measure customization trends, time spent, and AR interactions.

Key Applications

Virtual Car Showrooms

Step into infinite digital showrooms and explore vehicle models in life-size 3D.

3D Vehicle Configuration

Customize trims, paints, and accessories on high-fidelity vehicle twins.

AR Driveway Previews

Use Augmented Reality to place and view a customized car in your own driveway.

Immersive Dealership Kiosks

Enhance physical dealerships with interactive digital visualization screens.

Core Capabilities

High-Fidelity 3D Models

Pixel-perfect automotive models reflecting real-world materials and reflections.

Real-Time Rendering

Instant visual feedback as customers change vehicle configurations.

AR Integration

Seamlessly transition from 3D web exploration to mobile AR placement.

Customer Analytics

Gain insights into the most popular configurations, colors, and interactive features.

오브라이브를 선택하는 이유

Automotive Focus

Deep understanding of OEM workflows, dealership operations, and car buyer journeys.

Omnichannel Delivery

Deploy the same 3D vehicle assets across web configurators, mobile apps, and XR devices.

Enhanced Buying Experience

Bridge the gap between digital research and physical test drives with interactive immersion.

Automotive Industry Solutions | Obrive Industries